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Together, We’re Committed to Getting Every Bottle Back

America's Beverage Companies are making 100% recyclable bottles and we want Every Bottle Back. Our carefully designed plastic bottles are made to be remade into new bottles and not end up in oceans, rivers and beaches.

That's why together, The Coca-Cola Company, Keurig Dr Pepper and PepsiCo have launched a new initiative to get Every Bottle Back.

Here's how:

  • Working with World Wildlife Fund's Resource: Plastic to reduce our plastic footprint.
  • Partnering with the Closed Loop Partners and The Recycling Partnership to invest $100 million to improve community recycling programs.
  • Introducing a new, voluntary on-pack message to promote the recyclability of our plastic bottles and caps.
  • Joining with policymakers, WWF, other NGOs and industry partners to advocate for well-structured producer responsibility systems that provides an efficient, financially sustainable collection program for all recyclable materials, including our bottles and cans. Where producer responsibility systems are being considered, we are advancing these essential principles for a system to be successful.
  • Backing a comprehensive federal solution that would help create a more efficient, circular system for recyclable materials.

Learn more at and download our infographic here.

Innovating to Create Sustainable Solutions


We're investing time and money to make it easier to recycle in public spaces like parks, airports, sports venues and festivals because recycling shouldn't stop when you leave home.

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We're working to develop the best water saving technologies on the planet and are on pace to improve our water conservation rate by double digits over the next decade.

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We're working to improve energy efficiency and reduce greenhouse gas emissions.

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